Advanced Web Metrics with Google Analytics | 
 enlarge | Author: Brian Clifton
Publisher: Sybex
Category: Book
List Price: $39.99
Buy New: $23.54
You Save: $16.45 (41%)
New (31) Used (10) from $22.49
Rating:  14 reviews
Sales Rank: 3273
Media: Paperback
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0470253126
Dewey Decimal Number: 006.3
EAN: 9780470253120
ASIN: 0470253126
Publication Date: March 31, 2008
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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Product Description
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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| Customer Reviews: Read 9 more reviews...
 Good overview October 5, 2008
Amanda M. Olivio (Philadelphia, PA)
This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.
Great book, great writer, expert knowledge September 26, 2008
Ted Rheingold (San Francisco, CA)
Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)
Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to constantly refer to other sections. It builds well and give good examples w/o digressing into obscurities.
If you are using Google Analytics at all for your business, you'll want this book.
THE BOOK for Google Analytics September 21, 2008
Small Business Owner Ryan (USA)
1 out of 2 found this review helpful
This book is a MUST for anyone who is trying to use Google Analytics.
You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.
How to find the needle in the haystack August 28, 2008
Novathinker (Northern Virginia, USA)
2 out of 3 found this review helpful
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.
THE Google Analytics guide July 18, 2008
J. Pickle (North Carolina, USA)
One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.
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